You Are What The Internet Says You Are

So if it says that you are going away and all your belongings are up for grabs… then people are going to turn up at your house and take all your stuff, including a horse - without you even knowing. All sounds a little unbelievable? Well it happened this week in the US when a hoax advert was put onto Craigslist and people responded while the owner was out of work…

So what does this mean? Gullible people? People believe everything they read on the internet? We are at the start of a new era of fraud? All of the above? The internet can be seen as an interesting social experiment, with social networking and the influence it has right at the forefront. As we move into the next era of web based technologies and businesses it will become increasingly important to prove that you are who you say you are - and not what someone else says. It will all come down to reputation - protecting and maintaining your own reputation and the reputation of your company… before someone runs off with more than just your belongings.

March 28, 2008 | Filed Under Reputation 

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