Storage Expo – new trend is Stop Buying Storage!

darren_thomson

I’m at the Storage Expo show at Olympia, London.. There is good attendance this year (and it’s not just vendors and analysts!). A couple of observations so far:

First the hardware vendors are getting a pretty tough time of it. The messaging from most people here is around the fact that storage infrastructure desperately needs to be optimised and consolidated.. There seems to be a general theme of “the hardware vendors have been over-selling for years” and that the right thing to do at this point is to step back and re-assess the need to buy more expensive disk.

Secondly, business is getting done here.. Last year was an opportunity for the storage community to look for new job opportunties. This year sees customers researching solutions to their IT infrastructure problems.

I hear that this year is the last for this particular show.. Shame, it’s finally doing what it’s supposed to.

Darren Thomson

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