You Know What – Part 2

I wrote previously on Google opening up it’s information on what it knows about you – well, now Yahoo has as well. The Yahoo Ad Interest Manager dashboard allows you to see what you have signed up for and to opt out of various items. It also tells you what else Yahoo knows about you, IP address, location, screen size (!) and any personal info it holds.

From my perspective the best news is that you can opt out from targeted ads completely, of course, if we all did that then there wouldn’t be much of a revenue stream for the search companies… so while I applaud their new found openness and it’s good to see what they have and to better control over your own online experience, it does seem like they may just be shooting themselves in the foot!

Guy Bunker

December 8, 2009 | Filed Under security 

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