It’s not just the Ukrainians and the Polish that are seeing a surge in demand as the Euro Championships take place. Here at Symantec, we have noticed some curious spikes in data usage, around the time of key games.
For instance, our data processing centres saw a 20% uplift in week on week user traffic in the hour prior to kick off in the game between England and France on June 11th. During the match this increased further, hitting a 75% uplift compared to the previous week. During that peak our bandwidth monitoring saw the equivalent of approximately 7,500 live media streams passing through our UK data centres per second.
I’ve no doubt that businesses of all types experience similar upturns in data demands during big sporting events such as the Euro’s, which leaves open the obvious question; how are people preparing for a whole host of sporting events that are taking place in 2012? With a summer of sport set to be watched by millions across the globe, many are sure to reference the internet consistently throughout to keep up to date with their favourite events and any key developments. The spikes we have witnessed throughout the Euro’s has provided a nice gentle stress test for our systems, which have coped with the increase comfortably. Other organisations should use this tournament just as we have, as a key indication of the likely impact that business is going to face.
Though often hard to calculate the exact amount of data expected to pass through a company’s system, recent spikes should prove very useful in informing how people should equip and prepare for the likely surge we will see over the coming two months. It would be silly to neglect this information, and be caught out when data peaks during busy periods. Being prepared to respond to these increases will ensure a seamless continuation of business, ruling out any potential losses or disruption that might occur to those that have not heeded the early warning signs.